FUEL + FYRE CO.

[ STANDARD ]

We are the patented creator of ATTRAKT- The world’s first and only 3-TAG magnetic dog tag system with a swappable (ROLLING) LOCKBALL, SHACKLE + BOLT. 

[ LIMITED ]

Our design model ensures there will NEVER be two of the same ATTRAKT dog tags EVER made. Our focus is on one of a kind creations- JUST LIKE YOU!
 

[ FAN-MADE ]

With 108 POSSIBLE COMBINATIONS in every box, ATTRAKT can provide a different vibe every day for over 3 MONTHS! The absolute GOAT of dog tags!
 

[ AUCTION HAUS ]

FULL METAL JACKET- Our official launch promo includes our ROGUE ID WALLET, ROGUE ID CARD + BOOTSTRAP TACTICAL LANYARD at no additional charge. 

[ FUEL + FYRE CO. ]

We are the patented creator of ATTRAKT- The world’s first and only 3-TAG magnetic dog tag system with a swappable (ROLLING) LOCKBALL, SHACKLE + BOLT. 

[ SINGULAR ]

Our design model ensures there will NEVER be two of the same ATTRAKT dog tags EVER made. Our focus is on one of a kind creations- JUST LIKE YOU!
 

[ VERSATILITY ]

With 108 POSSIBLE COMBINATIONS in every box, ATTRAKT can provide a different vibe every day for over 3 MONTHS! The absolute GOAT of dog tags!
 

[ VALUE DRIVIN ]

FULL METAL JACKET- Our official launch promo includes our ROGUE ID WALLET, ROGUE ID CARD + BOOTSTRAP TACTICAL LANYARD at no additional charge. 

LIMITED TIME OFFER!

[ WALLET SKINS ] 

FUTURE-PROOF your wallet! CREATE + COLLECT additional ROGUE ID CARDS to upgrade your wallet game at any time. Don’t replace it, RE-SKIN IT!

[ STAINLESS STEEL ]

Our ROGUE ID CARDS + TAG AUTHENTICITY CARDS are made of 304 stainless steel + meet exact credit card dimensions + thickness. 

[ PHOTO ENGRAVED ]

We utilize the latest in diode + fiber laser technology to achieve hyper-realistic photo quality engravings in stunning detail + shocking depth.

[ REVERSIBLE ]

Double the creative potential! Upload your custom photos, or connect for design assistance through our CHAT. (Standard Edition).

Identify.

[ ID CARD SLOT ] 

Display your custom reversible ROGUE ID CARD, or insert your most commonly used ID or PAY CARDS for convenience on the go!

[ LANYARD SLOT ]

Designed for use with our BOOTSTRAP TACTICAL LANYARD or another of your choosing for additional security, convenience, and wearability. 

[ RFID BLOCKING ]

Our ROGUE ID WALLET is designed with RFID (Radio-Frequency Identification) blocking technology to protect from unwanted criminal scanning.

[ ALUMINUM BODY ]

Our slim-body, large capacity tactical wallets are made of lightweight aluminum with an integrated money-clip which can second as a belt-clip.

Protect.

[ URBAN TACTICAL ]

Our BOOTSTRAPTACTICAL LANYARD was designed to suit every vibe from upscale URBAN to downscale TACTICAL when paired with our ROGUE ID WALLET.

[ DOUBLE-BADGED ]

Our lanyards are constructed with a stylish, tri-color FUEL + FYRE CO. silicone badge on EACH SIDE + finished with white stitching for attention to detail.

[ 3-POINT CONNECTION ]

The BOOTSTRAP TACTICAL LANYARD offers a rugged CARABINER CLIP + TWO KEY RINGS, totaling three connection points for wallet, keys or survival. 

[ NYLON WEBBING ]

Our BOOTSTRAP is made from high tensile nylon webbing for maximum strength + designed with durability + bad decisions in mind. 

Improvise.

[ ROLLING ‘STONES’ ]

Our precious ‘stones’ are actually stainless-steel balls, magnetically suspended within our MAGNICORE + have Full Rotational Freedom, or (FRF). 

[ U-TURN ]

Our U-SHAPED, stainless steel shackle clasps fit any chain up to 6mm in thickness + designed for our 4.5mm STAINLESS STEEL BALL CHAINS.

[ 14 COLORS ]

We offer 14 colors + finishes to create themed color palettes, coordinate with almost any outfit, or to simply meet your moment. COLLECT ‘EM ALL! 

[ SWAPPABLE ]

Our LOCKBALL + SHACKLE + BOLT system was design engineered with customization in mind. With 108 COMBOS in every box, we've got you covered!

Adapt.

[ COLLECTOR VALUE ]

Our goal is to see the COLLECTOR VALUE of your ATTRAKT Dog Tag surpass the retail purchase price, making it a positive gain investment.

[ RESALE MARKET ]

Resell your LIMITED EDITION ATTRAKT on marketplace platforms like EBAY + a dedicated FF Reseller Marketplace may be in the works.

[ AUCTION HAUS ]

The AUCTION HAUS is for our HIGH ROLLERS! Our signature JOHN RANDO 1 of 1 EDITIONS will be released on a weekly basis on EBAY!

[ AUTHENTICITY ]

Each LIMITED EDITION comes with a 10-digit serial number and other traceable elements to ensure it's an authentic ATTRAKT by FUEL + FYRE CO.

Invest.

[ ALWAYS 25% OFF ]

All FOREVER 25 qualified dog tags are designated with a permanent 25% OFF RED RIBBON + we hope you will accept our ongoing support.

[ FRONT-LINERS ]

We honor our FRONT-LINE WORKERS + give a SALUTE TO SERVICE! The hours are long, the work often dangerous + we thank you!

[ CAUSE SUPPORT ]

ATTRAKT is based on the metaphor of ‘STICK TOGETHER’ + we’re honored to be a part of your SOCIAL + MEDICAL journeys. 

[ WARM HEARTS ] 

One of our biggest wishes is to see ATTRAKT in the wild - worn with pride, created with care + kept close to the heart. STOKE THE FYRE!

Give back. 

[ NEODYMIUM ]

Please be very careful during assembly as our MAGNACORE is made from neodymium, one of the most powerful magnets in the world!

[ OUR PHYSICS ]

Our MAGNACORE is responsible for the FULL ROTATIONAL FREEDOM (FRF) of our stainless steel LOCKBALLS through the power of magnetic suspension.

[ GEL SHOCK PADS ]

Each MAGNACORE comes equipped with two soft silicone GEL SHOCK PADS to absorb impacts and to reduce lateral magnetic deflection. 

[ 3 FINISHES ]

Our MAGNACORE is available in three plated finishes: GUNMETAL (black nickel), RAWDAWG (nickel) + BULLION (24k gold).

Secure.

[ 316 STAINLESS STEEL ]

Our ball chain is 4.5mm in diameter, 24 inches in length and made of high quality 316 stainless steel. Our color offerings are paired with our Magnacore selections.

[ 3 FINISHES ]

Our ball chain is available in Black, Raw Steel + Gold finishes and can be paired with our Magnacore or used in creative contrast with LOCKBALL + SHACKLE SETS.

[ HYPOALLERGENIC ]

Our steel ball chains have a HYPOALLERGENIC coating to reduce skin irritation and discoloration. Comfort and durability are paramount.

[ TRADITION ]

Although the ball chain has traditionally been the chain of choice with dog tags since their invention in 1916, ATTRAKT can accept any chain up to 6mm in diameter.

Reflect.

[ JAPANESE INSPIRED ]

Our standards are high, we obsess over the details and our supply is limited. We're the WAGYU BEEF of DOG TAGS with a side of SUSHI for individual expression!

[ SELECTION ]

We currently offer STANDARD, LIMITED, FAN-MADE and AUCTION HAUS Editions for both personalized and collector creations with a focus on value retention.

[ REQUESTS ]

Not finding the ATTRAKT Dog Tag theme for you? Reach out through our NON-A.I. CHAT with an idea and you'll always be speaking directly with the creator!

[ CONTENT ]

We cannot use any copyright protected imagery or content. No violence, hate, nudity or political content. Don't be shy! Ask us through CHAT if you’re not sure!

Inspire

[ QUALITY ]

We try to utilize dramatic, heavy-shadow black + white photography with high contrast. Color photos will be converted prior to engraving.

[ CROPPING ]

In order for us to thoughtfully frame your photo for ROGUE ID CARDS + ATTRAKT dog tags, please try to avoid ‘PRE-CROPPED’ submissions.

[ FILE TYPE ]

BEST QUALITY IN = BEST QUALITY OUT! Please ensure submission file types are either JPEG or PNG with a maximum of 15 MB in size.

[ CONTENT ]

We cannot use any copyright protected imagery or content. No violence, hate, nudity or political content. Don't be shy! Ask us through CHAT if you’re not sure!

Make it count.